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Your Higher Ed Snapchat Directory
Follow these university Snapchat accounts for inspiration and ideas.
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The Golden Triangle of Online Communication
By Rob Speekenbrink Like a lot of industries, higher education is going global. Time and place are becoming less relevant. Higher education institutions are morphing into international nodes: nodes of […]
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Twitter Chat Recap: Social Media Budgeting
Stephanie St. Martin, brand awareness manager at Ariel Group, led the June 28, 2016, #casesmc chat on how to best spend social media dollars.
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Twitter Chat Recap: Voice, Humor & Authenticity on Social
To GIF or not to GIF? For many institutions grappling with establishing a fun but professional voice on social media, that can be a tough question.
View ArticleHone Your Social Listening Strategy
Find advice from experts in Currents magazine and join CASE's Sept. 26 Twitter chat to swap ideas.
View ArticleTwitter Chat Recap: Student/Alumni-Run Social Accounts
The Oct. 24, 2017, #casesmc chat explored social media takeovers by students or alumni. Here are four takeaways from participants.
View ArticleNew Ideas for Sharing News
Universities generate plenty of news stories. But what are the most effective tactics to share them on social? Join our #casesmc chat to swap ideas.
View ArticleChat Recap: Social Video
Sharing a video on social? To spur engagement, it better have these five features, say #casesmc chat participants.
View ArticleWhat to Know, and Do, About Protecting Your Online Data
When it comes to online privacy, be informed and assume the worst, says big data expert Jennifer Golbeck.
View ArticleSocial on the Go: Why Agility and Creativity Are Key
To boost engagement, today's social media pros have to be flexible and build relationships, says #casesmc chair Tyler Thomas.
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